In celebration of their 100th anniversary, the BMW Group commissioned the development of the "Iconic Impulses" exhibition, which looks ahead to the future: What will mobility look like in the next 100 years? What will move people? The technical implementation of the international exhibition was undertaken by MKT AG from Olching near Munich, who relied on drives from FAULHABER.
The approach taken by MKT AG is to explain the complexity of the modern world in a simple manner and yet still create a unique experience for the visitor. "Our strength is to concisely summarise technically complex and complicated facts and literally make them tangible", explains chairman Alex Haschkamp.
For their customers, MKT AG realises unique exhibits, multimedia presentations, interactive installations or descriptive models, whereby the viewer is generally invited to interact.
For the anniversary of the BMW Group, the task was to think ahead about mobility in the future. Exhibits for the four core brands – BMW, MINI, Rolls-Royce and BMW Motorcycle – were designed to transport the visionary ideas developers have for mobility in the future. Embedded in a concentric room concept, a kinetic-digital exhibit was created for each of the brands that activates the imagination of the viewer. Here, narration, sound, sculpture and viewer merge into a vision for mobility of the future. For the MINI, for example, a digital light sculpture was developed that aligns its individual interplay of colour with the heartbeat of the visitor, thereby reflecting its uniqueness.
The fascination of driving
In the brand space of BMW, a kinetic sculpture explains to the user from the future of mobility. Hundreds of extremely thin carbon scales, arranged in a spherical shape, fascinate as a shape-shifter. They move elegantly and fluidly and represent the agility that will embody the vehicles of the future – according to the vision of the BMW developers. Already today, the BMW brand stands for pure driving pleasure. The fascination of driving will continue to intensify in the future, of that the BMW developers are certain. New technologies will allow the driver to constantly and intuitively exchange information with his vehicle. This will expand the driver’s spectrum of perception and make him an "Ultimate Driver" – the best driver there ever was.
MKT AG implemented the kinetic sculpture twice: one exhibit with 92, the other with 42 LM 2070 linear motors – motors of the FAULHABER brand. "The complex control system had to function silently and agilely," explains Axel Haschkamp from MKT AG. "We imagined beautiful, dynamic movements. For this reason, we decided on drives from FAULHABER: they do that effortlessly and reliably." The control system was realised with CANopen Motion Controllers from FAULHABER.
"In collaboration with the motion control experts from the FAULHABER company, the cycle times of the complete system could be optimised and fascinating, flowing movements achieved," says Andreas Eiler, who was responsible at FAULHABER for this project. For the shape-shifter with 42 motors, the strokes had a radius of 300 to 400 millimetres; for the model with 92 motors, the radius ranged from 350 to 430 millimetres.
In use internationally
During BMW’s anniversary year, the "Iconic Impulses" exhibit thrilled visitors in Munich, Beijing, London and Los Angeles. The exhibit can still be viewed in 2017 in the Double Cone of BMW Welt in Munich.